Wine makers must compete against countless domestic and imports. They cannot rely on market protections to succeed. In the United States, the wine, beer, and spirits industries compete for shares in the alcoholic beverage market.
The U.S. wine industry is concluding its largest sustained growth period in history. Wine consumption is predicted to soar, and spending is set to grow amongst the Generation X and Millennial consumer groups as their experiences of dining and travel increase. Other consumer trends showing growing appreciation are organic and conveniently package wines. Packaging for convenience recorded high sales and purveyors of the wine industry are changing their methodologies to meet the demands.
There is no denial that the future success of wineries will depend on how they adapt to the values of different consumers. However, political instability and tariff programs may have an overall positive impact on domestic wine sales. Imports may now compete more effectively with domestic brands because the import market is trendy and price sensitive.
At Maemura & Co., we have successfully guided international investors on how to acquire and develop wine and vineyard operations in the U.S. and grow and position their businesses in the market. Our advisors are experienced in formation of partnerships, establishment of foreign branch offices and business valuation models in business proposition.